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Augier is the oldest brand of cognac in existence, created in 1634 by Philippe Augier, who was joined in 1658 by his brother Daniel. The house prospered in the 18th century, before declining in the face of competition from Otard, Martell and Hennessy in the following century. After a long period of mothballing, it was bought by Seagram in 1966. The group’s founder Sam Bronfman hoped at the time to make Augier a competitor to Chivas, an ambition that was stopped in its tracks by his death in 1971. Today it is owned by Pernod Ricard.
