It was by teaming up with James Roy to form the Roy & Bell Company that Arthur Bell became the first sales agent specializing in whisky. Bell, assisted by his son, quickly took over at the helm of the business and developed a major distribution network from the late 19th century. The first bottling quickly followed and was met with huge success, enabling the company to buy the Blair Athol, Dufftown and Inchgower distilleries, key components in its blends. This was followed by a long period of prosperity, culminating in the 1970s. Sales grew 800% in less than 10 years, production tripled and Bell's flooded the UK market, gaining a share of almost 35%.

A blend produced by Arthur Bell & Sons Ltd, bottled (in a clear green bottle) for the Italian market, Ghirlanda Import, before the mid-1970s. A version aged for at least 5 years, distilled in the late 60s/early 70s. Red screw cap stamped in silver with “Afore Ye Go” and topped with an Italian tax strip.