A wine producer for over 150 years, the Mascarello family bought its first vines in Monprivato, one of the top Barolo terroirs, in 1904. In 1919, Maurizio Mascarello acquired an old ice cellar from the 18th century which he transformed into a cellar, offering the ideal conditions for maturing and conserving wines. Each generation leaves its own mark on the Guiseppe Mascarello winery. Today, Mauro Mascarello with help of his wife and son tends to the 15 hectares, separated out into several plots. Producing blends until the 1960s, Mauro Mascarello then decided to favour plot-by-plot vinification and specifying the name of the village and parcel on the label, thus shining a light on the different ways to present the terroirs. The domain offers twelve bottles of wines, one of which is Monprivato, an historic plot that they nearly solely own.