For the Rocca family, a fixture in Barbaresco since 1834, mixed farming and vineyards provide a significant proportion of the family income. Building on its strong wine legacy, the Rocca family bottled its first harvest in 1978. Over the years, vinification and viticulture techniques improved and the family began to create fine Piedmontese wines (Langhe Nebbiolo, Barbera d'Alba and Barbera d'Asti, Dolcetto and Chardonnay). Today, Bruno Rocca's children, Luisa and Francesco, are beginning to take over the reins and are working alongside their father.