Give your wines international exposure!

iDealwine finds you the right buyers

  1. #1 wine auctioneer in France since 2014

  2. 525000

    wine lovers registered

  3. 60


  4. 240000

    bottles auctioned / year

  5. 40

    auctions / year



Sell your wine in 4 easy steps
iDealwine will take care of everything!

1. Send us your wine inventory

For selling your cellar at auction or through a binding purchase, fill in the online form or send us your wine list by email. We'll send your valuation as soon as possible.
For an important list, you can also use the attached Excel file and send it to us directly at

2. Shipment & expertise

Your wine must be delivered to iDealwine prior to its sale. Our team of specialists will check and photograph every single bottle and store them in our warehouse until the sale.

3. Sale

Each online auction lasts for a minimum 10 days. 3 sales are conducted each month, with on average 525,000 visitors worldwide

4. Payment

Auction: You will receive an email with the results within 24h after the closure of the sale and be paid within 35 days. Binding purchase: instant payment after the checking of the wines.


When selling your wines through iDealwine you will benefit from:

  • Over 18 years of experience from France's largest fine wine auctioneer
  • A free valuation based on actual market price
  • Integrated solutions (transport, storage, sale and payment)
  • Unique and worldwide exposure
  • A guaranteed and quick payment
  • Blockchain WineDex : security, traceability, and authentication of your wines

frequently asked questions

  • Online auction or binding purchase: what's the difference?

    iDealwine will give you a valuation of your wines based on previous results at auction. If you require faster payment you can request a binding purchase. For binding purchases, the price offered is the lowest estimate minus the sales commission.

  • What is the estimate based on?

    The iDealwine price estimate is regularly updated and is an average calculated from most recent auction. It consists of the hammer price and the buyer's premium.

  • At auction, who sets the reserve (starting auction price)?

    The reserve price is the starting auction price for a lot, i.e. the price below which a lot cannot be sold. This reserve price is automatically set as the low estimate provided. The vendor can set a reserve below the lower estimate, or opt not to set any reserve. In the latter case, the auction starting price will be fixed at €1 to encourage competition between bidders, which is very popular with wine enthusiasts.

  • How much is the seller's commission?

    At auction, you are charged seller’s commission once your wines have been sold and before payment is settled. It includes the cost of expertise, insurance and wine storage prior to sale. It also considers iDealwine’s advertisement of your wine to its global customer base (55 countries).

  • Where and how is my wine stored once it has been estimated?

    At every stage of the sale (from receipt to dispatch) the bottles are stored in a secure facility at an appropriate temperature. iDealwine holds an insurance policy covering wine stored on behalf of a third party.

  • How long does the auction last?

    Each auction sale lasts approximately ten days. During this period, your wine will be given prominent exposure and high visibility on our website.

  • Can I track the sale of my wines in real time?

    You can follow your wines throughout the sale. You can use your account to track bids on each of your lots in real time.

  • What are the payment terms?

    iDealwine makes a commitment to complete the transaction promptly once a buyer has been found, and payment is guaranteed. You will be paid by cheque within 35 days of the end of the auction sale or alternatively you can send your bank details by email to or by fax to +33 1 56 05 86 11 if you wish to be paid by bank transfer. For binding purchase, payment will be made immediately by cheque or bank transfer as soon as the wines have been checked. The estimate submitted to you are based on auction results minus the buyers's premium. For wines which are not listed, the estimate is an average market prices based on a panel of leading wine merchants.

  • If you have any further questions, please consult this page


    Sell wine Armand Rousseau - Chambertin 2001 - 2006

    Armand Rousseau - Chambertin 2001 - 2006

    6 Bottles

    Sold at auction for €13 011 (+61%)

    Sell wine Château Lynch-Bages 1990

    Château Lynch-Bages 1990

    12 Bottles

    Sold at auction for €3 478 (+26%)

    Sell wine Domaine de la Romanée-Conti - Romanée-Conti 2001

    Domaine de la Romanée-Conti - Romanée-Conti 2001

    1 Bottle

    Sold at auction for €12,890 (+21%)

    Special lockdown offer:

    Free collection for cellars in metropolitan France, Belgium and Luxembourg (depending on value). Applicable for cellars worth over €10,000 (average bottle price > €50), or €1,000 (average bottle price > €100).
    The wines will be picked up by our team or a transporter.