What is the Foire Aux Vins?

An annual event, the Foire aux Vins is highly-anticipated by wine lovers as we enter into autumn/fall. Every September, the Foire aux Vins is an annual opportunity for wine lovers to buy wines at bargain prices upon returning from their summer holidays. While it’s true that Bordeaux once dominated the shelves, it’s now well balanced out by wines from regions that are equally attractive and prestigious.

The story behind the Foire aux Vins

The Foire aux Vins is an unmissable date in any French wine lover's calendar, eagerly awaited every year for the opportunity it offers to get bargains. It dates back to the 4th November 1973, when major supermarket chain E. Leclerc launched the first “Foire Aux Vins”. While these days, it's easy to find wine – and even fine wines – in supermarkets, this wasn't the case a few decades ago. There were only 'vins de table', wines generally considered to be fairly poor quality. Driven by the ambition to make wine more accessible to the general public, household name E. Leclerc decided to launch a wine fair, the Foire aux Vins, and the rest is history! It has continued to flourish in France and has expanded to every corner of the wine internet. It has become a date in the diary for many wine lovers and iDealwine is glad to see it gain momentum. Not just a September wine sale, iDealwine’s Foire aux Vins is the fruit of long months and year’s of hard work maintaining excellent relationships with producers in order to offer a truly curated selection of our favourite wines, all at the best prices.

iDealwine’s “Foire aux Vins”

Every year, iDealwine goes all out, with over 250 wines for sale at incredible prices. This first-class selection is much-awaited by wine enthusiasts every year – with good reason! Mature vintages, grands crus, new gems, timeless classics, organic, biodynamic and natural cuvées, and rare wines. You can find excellent wines and have change from €10!
You won’t find slashed prices or half price wines here, iDealwine works hard with producer partners in order to guarantee prices year round, but don’t worry, there’s still plenty to gain!
Buying multiples of the same bottle for even better reductions, Reductions apply when a certain amount of bottles are purchased (2, 3, or 6 bottles) to get up to 15% off.
Not only that, but a voucher for iDealwine will be added to your order, the more you buy, the higher the voucher amount. €20 for one order of €250, €45 for all commands equallying €500 or more ; €100 for an order worth €1,000€ and €300€ from orders of €2,500 and above. These advantages can be combined with your iDealwine loyalty programme status. Depending on your level, your fixed-price purchases can go towards ("cash-back") vouchers corresponding to 3% or 5% of the total spent Use promo code FIRST on your first purchase on iDealwine. It’s valid on all first orders on fixed-price purchased over €150, and will get you a €15 reduction.
*The gift voucher is caluclated based on the amount spent in the Foire aux Vins and is valid on iDealwine until the end of the same year it was issued. One voucher per customer, based on the value of wine purchased. The gift voucher is non-exchangeable for cash.

La Foire aux Vins
d’iDealwine
en vidéo

IDEALWINE’S FOIRE AUX VINS – WHAT THEY EXPERTS SAY

15 September 2022

« L’écueil des foires aux vins a longtemps été de présenter des vins très jeunes […]. On trouve désormais de nombreuses cuvées « prêtes à boire », jeunes au profil fruité et à la bouche souple […]. Mais aussi des millésimes plus anciens, à leur apogée. […] C’est d’ailleurs chez les acteurs en ligne que l’on trouve le plus de vins raffinés « prêts à boire », comme iDealwine. »

7 September 2024

« A ces déclinaisons numériques s'ajoutent des sites spécialisés, dont l'offre n'a pas à rougir face aux cavistes classiques. […] iDealwine organise des foires aux vins avec des propositions de plus en plus pointues. […] Les cuvées, parfois très recherchées, émanent de domaines prestigieux. »

10 September 2023

« Amateurs d’icônes ou à la recherche d’étoiles montantes, la foire aux vins d’iDealwine est faite pour vous [...] iDealwine préfère proposer des prix réduits par quantité, des cartes cadeaux offertes selon le prix d’achat et même un code qui permet d’obtenir 15€ de bon d’achat pour les nouveaux acheteurs. »

1 Septemeber 2023

« La célèbre maison d’enchères est aussi un gros acteur de la vente en ligne, qui regorge de pépites durant sa foire aux vins. »