Founded in 1812, Laurent Perrier has become one of the biggest estates of Champagne (5th group of Champagne). Like other widows in Champagne Mathilde Laurent-Perrier developed innovative ideas for the time. Indeed, in the late 19th century, while the soft champagne were very popular, Laurent-Perrier decided to create a "great wine without sugar", the forerunner of modern champagne. Today, Michel Fauconnet, the cellar master, watches over the "Laurent Perrier taste" characterized by increasingly large proportions of Chardonnay, for a much appreciated aperitif style. The house is also the owner of the brands Salon, Delamotte, De Castellane, Jeanmaire ... 150 hectares are in operation, representing 10% of the bottles sold. The label NM (Negotiant-Manipulant) appears on the labels when some or all of the grapes come from purchases.

Laurent Perrier's first rosé was launched in 1968. But it was not until 1982 that the rosé "prestige" vintage was born: the Alexandra cuvée, produced only in great vintages. The main purpose of the cellar master's work is to obtain the best aromas of fresh red fruit (wild strawberry, redcurrant) and perfect liveliness. Long accompanied by the "Grand Siècle" description, the cuvée's title was shortened in 2004 to just "Cuvée Alexandra".