Created in 1838, the iconic brand first originated when James Chivas, the partner of an Aberdeen grocery store, began selling his first whisky blends. The boom in the production of grain whisky would enable the newly found Chivas Brothers company to release a huge number of successful blended whiskies in Europe and the United States. After being bought by Seagram - also the owner of the Strathisla distillery, which would become a base malt in the blends - and then by Pernod Ricard, the brand is today internationally renowned and offers a very wide range of whiskies, from entry-level bottlings to luxury whiskies.

Launched in 2011 during Fashion Week, this special edition of the Chivas 18 Year Old blend was decorated by designer Vivienne Westwood in a silk Union Jack flag and a bow topped with a patch depicting the orb and cross used to crown British sovereigns and also found in Westwood’’s own logo. Chivas was created in 1801, in the same year as the current Union Jack. The first version from 1606 symbolized the union of the English and Scottish crowns.