The estate was established in 1950 by Luigi Pira. It is located in Serralunga d'Alba, in the heart of the Langhe region near Barolo and in the vicinity of other prestigious producers such as Angelo Gaja’s vineyard. It is without a shadow of a doubt a rising star among the Piedmont vineyards. The Azienda spans some 12 hectares: 6 hectares in DOCG Barolo (three vineyards in Marenca, Margheria, Vignarionda), 2 hectares in DOC Barbera d’Alba, 2.5 hectares in DOC Dolcetto d’Alba, 1.5 hectare in DOC Langhe Nebbiolo. Cultivated without chemicals, the vines produce powerful structured wines which are richly complex. The wines strike a fine balance between tradition and modernity.
Supported by his two brothers, his wife and his daughters, Gianpaolo Pira brings out the very best in Nebbiolo, steadily emerging from the shadow of some of Barolo's most celebrated names. For lovers of great Italian wines, this represents a wonderful opportunity, with prices that remain remarkably accessible. A benchmark estate, producing wines that can evolve beautifully for decades.

The Barbera d'Alba from the Luigi Pira domaine is aged for 12 months in wooden barrels and larger formats. The nose delivers a fine balance between fruitiness, forest floor, and subtle woody notes. It is mouth-filling, well-balanced and fresh on the palate, with spicy notes in the finish.