Standard bottle
The 750ml bottle is the standard format for a wide range of liquids, most notably in the world of wine. This convention dates back to the 19th century, when wine trade between France and Great Britain was booming. Each country used its own system of measurement: France the litre, and Great Britain the gallon. To facilitate trade, it was agreed that wine would be shipped in 225L barrels – the equivalent of roughly 50 gallons and approximately 300 bottles of 750ml. The glass bottle, as we know it, was invented in 1632 by the Englishman Sir Kenelm Digby. Durable and affordable, it quickly became the preferred vessel for wine. Bottle shapes vary by region: the Bordeaux bottle, the Burgundy bottle, and the slender Alsace flute are among the most iconic. The 750ml format is ideal for enjoying wine, perfect for a tasting, a dinner for two, or a meal shared among friends. It offers just the right quantity to appreciate a wine’s character in full.
